Last updated: May 2026 — Erik Lindqvist, Pukyshop
Last Updated: January 2026
At Pukyshop (www.pukyshop.se), transparency is fundamental to our mission. This page explains how we generate revenue, how affiliate relationships work on our site, and most importantly, how we maintain complete editorial independence in all our casino reviews and recommendations.
Pukyshop is an independent casino review and comparison website focused on providing Swedish players with detailed, honest evaluations of casinos operating without Swedish licenses. Our content is created and maintained by Erik Lindqvist, an experienced casino industry analyst with extensive knowledge of international gaming operators, player protections, and gambling platforms.
Pukyshop generates revenue primarily through affiliate commissions. When you click on certain links to casino operators featured on our website and complete a qualifying action (such as registering an account or making a deposit), we may earn a commission from that operator. This is a standard industry practice and allows us to maintain our website and continue producing quality content.
Our affiliate relationships do not influence our reviews. This is a critical principle at Pukyshop. Erik Lindqvist maintains complete editorial independence in evaluating all casinos, regardless of whether they are affiliate partners or not.
Here's how we protect our integrity:
Erik Lindqvist is the owner and primary reviewer at Pukyshop. With substantial experience analyzing online gambling platforms, player regulations, and operator practices across European markets, Erik brings professional credibility and analytical rigor to every review published on this site. His assessments are based on firsthand testing, player feedback analysis, and comprehensive evaluation of each casino's offerings and practices.
While we benefit financially from affiliate relationships, our primary commitment is to Swedish players seeking reliable information about unlicensed casinos. We believe our transparency about affiliate commissions actually strengthens our credibility—we're open about how we operate, which demonstrates confidence in the quality and honesty of our reviews.
If you have concerns about any review or believe our affiliate relationships have compromised our editorial standards, please contact us directly. We welcome feedback and take our responsibility to players seriously.
For additional information about our affiliate disclosure, review methodology, or editorial practices, please visit our contact page or reach out to Erik Lindqvist directly through www.pukyshop.se.